Dr Scholls Gel Insoles "Feet in the clouds"

The Dr. Scholls gel insoles ad was a brainstorming project where I had to come up with a metaphorical catch phrase to brand insoles and then create an ad. The creative process was very interesting as I learned how to create feet with some Photoshop cloud brushes followed by teaching myself some new blending techniques. Overall it turned out to be a very effective ad for billboard promotion.

Software: Adobe Photoshop

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